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- Small Goes Big with the Right Product Idea… Be Intrapreneurial
- Critical Business Trends the Stock Market is Showing Us… Even IF we don’t Invest
- Apple Watch but which one? Looks like none…
- One Family Business over 3 centuries- The Story of Klotzli Knives
- How to Align ‘Why’ to Growth Outcomes
- 6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
- Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
- People is the Business
- Once the Monarchs of Mobile- Demise of Nokia and Motorola
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Pepsi New Generation Turns to Mush… Shocking!
Catching up on my AdAge Pepsi Goes to Mush I was surprised, disappointed and sad to read in the March 12 issue that an oatmeal brand obtained the trademark for “Choice of New Generation”. I’m not kidding… What is Pepsi … Continue reading
Posted in Advertising, Brand Marketing, Management Leadership
Tagged brand, Coca Cola, Dusenberry, marketing, Pepsi, Pottasch
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Pepsi Blinked- Coke is Winning … Again
By Peter Klinge, Jr. This title refers to the book the Pepsi CEO of the 80’s Roger Enrico wrote in 1986, The Other Guy Blinked: How Pepsi Won the Cola Wars This is the business story of how at an … Continue reading
Posted in Advertising, Brand Marketing, Management Leadership
Tagged Advertising, celebrity, management, marketing, super bowl ads
1 Comment
Klinge Twitter Weekly Updates for 2012-02-12
Classis Ries… marketing as war He takes aim @ Sears Great read! http://t.co/TmUiSPSq # Classis Ried on marketing warfare. This time Sears is the target… Good read! http://t.co/TmUiSPSq # Mission, leadership, teamwork infuse Big Idea marketing.Apple got it down right … Continue reading
Posted in Advertising, Global Business, Management Leadership, Sales Management, Team Organizational Development
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