Connect With Us
Contact Us
-
Whats New?
- Small Goes Big with the Right Product Idea… Be Intrapreneurial
- Critical Business Trends the Stock Market is Showing Us… Even IF we don’t Invest
- Apple Watch but which one? Looks like none…
- One Family Business over 3 centuries- The Story of Klotzli Knives
- How to Align ‘Why’ to Growth Outcomes
- 6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
- Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
- People is the Business
- Once the Monarchs of Mobile- Demise of Nokia and Motorola
- View All
Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
Related posts: How to extend a Brand into new outlets… Why Whole Foods is in a Pickle Small Goes Big with the Right Product Idea… Be Intrapreneurial Find Value Not Price… 3 Steps How
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Global Business, Retail, Team Organizational Development
Tagged accountability, Advertising, branding, business, C-suite, consumer, revenue, strategy
Leave a comment
Apple Watch but which one? Looks like none…
On a July, 2015 visit to Apple’s Chicago store on Michigan Avenue, the “magnificent mile”, I was excited to look at the Apple Watch. But then I pretty quickly became confused, and walked away with none on my wrist. Two … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Client Case Studies, Critical Thinking, Retail
Tagged branding, management, marketing, merchandising, Retail
Leave a comment
Intel Brand Platform Extends Technology Leadership
The Intel Brand platform extends the technology leadership for the company in a way that the technology alone can not. Intel cleverly introduced Intel Inside in the early 90’s as a differentiating communications and co-marketing program. This effectively promoted Intel’s … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Client Case Studies, Global Business, Management Leadership, Technology
Tagged Advertising, Android, Apple, brains inside, brand, CEO, Chips, Computer Inside, engineering, globalization, Google, Google Glass, growth stage, Intel, Intel Inside, manufacturer, marketing, microprocessors, mission, MP3, Nexus, smartphones, strategy, tablets, vision
Leave a comment
How to extend a Brand into new outlets…
Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Critical Thinking, Decision making, Retail, Sales Management
Tagged brand, branding, business, critical thinking, decision making, grocery, marketing, packaged goods, Retail, revenue, sales, strategy, supermarket, value proposition
1 Comment
Why Do You Need to Worry About Social Media Privacy with Google, FB, LinkedIn and Why Don’t These Companies Care if You Do?
Why do you need to worry about social media privacy with Google, FB, LinkedIn and why don’t these companies care if you do? You shared my personal photo with who on FB? Oh just 40,000 Twitter followers. Oh the Irony … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Consumer Marketing, Global Business, Management Leadership, Sales Management, Social Media
Tagged Advertising, business, Facebook, Google, growth stage, LinkedIn, management, marketing, online, privacy, revenue, social media, Twitter
5 Comments
Social Media View at the Intersection of Marketing & Privacy
Social Media View at the Intersection of Marketing & Privacy. Online Expert Lee Gientke contributes his thoughts on this complicated issue. One of the things that the internet has been able to do is reduce or in some cases eliminate … Continue reading
Posted in Advertising, Consumer Marketing, Retail, Social Media
Tagged Advertising, branding, consumer, Facebook, Google, LinkedIn, marketing, online, social media, strategy, Target, Twitter
2 Comments
Social Media Marketing- 10 Keys for the Present and Future
by David Mitchell, Interactive Consulting “Social Media” has become a catch all buzz word for both the latest interactive technological advances and burgeoning forms of social interactions made possible by those advances. Over the past five plus years more and … Continue reading
Posted in Advertising, Brand Marketing, Consumer Marketing, Social Media
Tagged brand, branding, marketing, metrics, online, social media
1 Comment
Great Business Ideas- Intel’s Greatest Decision- what Peter Klinge Learned
Fortune’s latest issue highlights how Intel made one of history’s greatest business decisions. The concept and implementation of Intel Inside in the early 90’s changed technology marketing and introduced or reintroduced the notion of ingredient branding. What few people may … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Global Business, Management Leadership, Uncategorized
Tagged Advertising, brand, business, management, marketing
5 Comments
The Facebook Effect? How much is there, there… ? Can’t find anyone who knows
By Peter Klinge Jr. That is the headline question of the day. The FB IPO appears imminent. It’s reportedly lofty pre-IPO valuation of $100B to which we’re all awaiting the coronation of is less certain. An interesting shareholder structure … Continue reading
Posted in Advertising, Brand Marketing, Management Leadership, Social Media
Tagged advertsing, marketing, online, social media
2 Comments