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- Small Goes Big with the Right Product Idea… Be Intrapreneurial
- Critical Business Trends the Stock Market is Showing Us… Even IF we don’t Invest
- Apple Watch but which one? Looks like none…
- One Family Business over 3 centuries- The Story of Klotzli Knives
- How to Align ‘Why’ to Growth Outcomes
- 6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
- Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
- People is the Business
- Once the Monarchs of Mobile- Demise of Nokia and Motorola
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Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
Related posts: How to extend a Brand into new outlets… Why Whole Foods is in a Pickle Small Goes Big with the Right Product Idea… Be Intrapreneurial Find Value Not Price… 3 Steps How
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Global Business, Retail, Team Organizational Development
Tagged accountability, Advertising, branding, business, C-suite, consumer, revenue, strategy
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Intel Brand Platform Extends Technology Leadership
The Intel Brand platform extends the technology leadership for the company in a way that the technology alone can not. Intel cleverly introduced Intel Inside in the early 90’s as a differentiating communications and co-marketing program. This effectively promoted Intel’s … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Client Case Studies, Global Business, Management Leadership, Technology
Tagged Advertising, Android, Apple, brains inside, brand, CEO, Chips, Computer Inside, engineering, globalization, Google, Google Glass, growth stage, Intel, Intel Inside, manufacturer, marketing, microprocessors, mission, MP3, Nexus, smartphones, strategy, tablets, vision
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Greatest Business Rivalries & Why They Are Important to Innovation…
By Peter Klinge, Jr. Greatest Business Rivalries & Why They are Important to Innovation… Inspired by the March, 2013 Fortune story here’s why competitive rivalries are important. Focus the mission of the organization on the highest priorities; Highlight weaknesses and … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Management Leadership, Team Organizational Development
Tagged Advertising, brand, branding, C-suite, celebrity, CEO, critical questions, critical success factors, critical thinking, decision making, Google, HP, IBM, Intel, leadership, Microsoft, mission, Pepsi, revenue, sales, teamwork, vision, warfare
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Why Do You Need to Worry About Social Media Privacy with Google, FB, LinkedIn and Why Don’t These Companies Care if You Do?
Why do you need to worry about social media privacy with Google, FB, LinkedIn and why don’t these companies care if you do? You shared my personal photo with who on FB? Oh just 40,000 Twitter followers. Oh the Irony … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Consumer Marketing, Global Business, Management Leadership, Sales Management, Social Media
Tagged Advertising, business, Facebook, Google, growth stage, LinkedIn, management, marketing, online, privacy, revenue, social media, Twitter
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Social Media View at the Intersection of Marketing & Privacy
Social Media View at the Intersection of Marketing & Privacy. Online Expert Lee Gientke contributes his thoughts on this complicated issue. One of the things that the internet has been able to do is reduce or in some cases eliminate … Continue reading
Posted in Advertising, Consumer Marketing, Retail, Social Media
Tagged Advertising, branding, consumer, Facebook, Google, LinkedIn, marketing, online, social media, strategy, Target, Twitter
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What’s the Retail Battle- do you Showroom?
What’s The Retail Battle About? Do you Showroom as a Consumer but Loathe it as a Business? The concept of show rooming is that shoppers go to a retail outlet for products they are interested in, then check their … Continue reading
Posted in CEO and C-suite, Client Case Studies, Consumer Marketing, Global Business, Management Leadership, Retail, Sales Management, Social Media
Tagged Advertising, battle, Best Buy, business, CEO, consumer, international, management, online, Retail, revenue, sales, shopper, showroom, Target, Wal-Mart, warfare
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Klinge Business Growth Ideas
Happy Halloween! Hopes and Prayers to everyone in the East suffering in the aftermath of Sandy. Three Growth Ideas to bring to your attention. Story of one of the greatest business decisions- Intel Business Warfare and the power of positioning. … Continue reading
Posted in Brand Marketing, Client Case Studies, Global Business, Management Leadership, Uncategorized
Tagged Advertising, brand, branding, business, international, management, marketing, strategy, vision, warfare
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Great Business Ideas- Intel’s Greatest Decision- what Peter Klinge Learned
Fortune’s latest issue highlights how Intel made one of history’s greatest business decisions. The concept and implementation of Intel Inside in the early 90’s changed technology marketing and introduced or reintroduced the notion of ingredient branding. What few people may … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Global Business, Management Leadership, Uncategorized
Tagged Advertising, brand, business, management, marketing
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Pepsi Blinked- Coke is Winning … Again
By Peter Klinge, Jr. This title refers to the book the Pepsi CEO of the 80’s Roger Enrico wrote in 1986, The Other Guy Blinked: How Pepsi Won the Cola Wars This is the business story of how at an … Continue reading
Posted in Advertising, Brand Marketing, Management Leadership
Tagged Advertising, celebrity, management, marketing, super bowl ads
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