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Related posts: How to extend a Brand into new outlets… Why Whole Foods is in a Pickle Small Goes Big with the Right Product Idea… Be Intrapreneurial Find Value Not Price… 3 Steps How

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Small Goes Big with the Right Product Idea… Be Intrapreneurial

By Peter Klinge, Jr. The right product idea(s) can transform any company, even in a mature one, into new exciting directions and possibilities. To be intrapreneurial is to reinvent and leverage your own ideas and to align an organization’s people … Continue reading

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Why Whole Foods is in a Pickle

Why Whole Foods is in a Pickle… Whole Foods finds itself in a situation common to businesses across wide ranging categories. The dilemma or pickle for Whole Foods in grocery speak isn’t unusual for large companies. Category leaders as they … Continue reading

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The High Price of Mediocrity

Mediocre is the impression given by too much emphasis on price. Business leaders too often use price and other related promotions that discount their products and services as a short term fix to bring customers back, and/or as a means … Continue reading

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Intel Brand Platform Extends Technology Leadership

The Intel Brand platform extends the technology leadership for the company in a way that the technology alone can not. Intel cleverly introduced Intel Inside in the early 90’s as a differentiating communications and co-marketing program. This effectively promoted Intel’s … Continue reading

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How to extend a Brand into new outlets…

Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading

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Find Value Not Price… 3 Steps How

Find Value Not Price… 3 Steps How… By Peter Klinge, Jr. I came across an April 22 AdAge story about how companies are working to redefine value. The examples cited involve challenges at Procter & Gamble, Ford and Wendy’s. A … Continue reading

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Lessons of Experience- Interview of Entrepreneurs and Startups by Capital Network Magazine

Lessons of Experience- Interview of Entrepreneurs and Start Ups This story features Peter Klinge and his companies, and offers perspectives on his experience in serving and growing business. Peter is a senior marketing and general management executive with significant experience … Continue reading

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Take Action on Lean In- Here’s what Sheryl Sandberg should do…

Peter Klinge, Jr. Take Action on Lean In… Here’s What Sheryl Sandberg should do. A review on Ms. Sandberg’s book and what we need to think about. Thoughts on what she should do. I commend Ms. Sandberg’s courage with her … Continue reading

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How to Align ‘Why’ to Growth Outcomes

By Peter Klinge, Jr. of KLINGE associates The following outlines principles for how to Align the Why of your business to Growth Outcomes. Informed by experience this shows how to develop strategy and a plan that is aligned with a … Continue reading

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