How to Align ‘Why’ to Growth Outcomes

By Peter Klinge, Jr. of KLINGE associates The following outlines principles for how to Align the Why of your business to Growth Outcomes. Informed by experience this shows how to develop strategy and a plan that is aligned with a … Continue reading

Posted in CEO and C-suite, Interpersonal, Management Leadership, Sales Management, Team Organizational Development | Tagged , , , , , , , , , , , , , , | 21 Comments

What’s the big idea… finding the way to tap consumer desire. What this meant to Apple…

Good long term businesses execute well on many fronts. Marketing is as significant a competency as any business function. Regardless of industry or customer audience marketing informs the who, what, and how of an organization to the marketplace. I write … Continue reading

Posted in Brand Marketing, Management Leadership, Team Organizational Development | Tagged , , , , , , , | 1 Comment