Once the Monarchs of Mobile- Demise of Nokia and Motorola

They were the undisputed leaders of all cellular handset communications. But how did Motorola and Nokia get dethroned in such stunning fashion? The introduction of the iPhone in 2007, followed closely by the emergence of Samsung rapidly inflicted mortal wounds … Continue reading

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Why Whole Foods is in a Pickle

Why Whole Foods is in a Pickle… Whole Foods finds itself in a situation common to businesses across wide ranging categories. The dilemma or pickle for Whole Foods in grocery speak isn’t unusual for large companies. Category leaders as they … Continue reading

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Apple Watch but which one? Looks like none…

On a July, 2015 visit to Apple’s Chicago store on Michigan Avenue, the “magnificent mile”, I was excited to look at the Apple Watch. But then I pretty quickly became confused, and walked away with none on my wrist. Two … Continue reading

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Intel Brand Platform Extends Technology Leadership

The Intel Brand platform extends the technology leadership for the company in a way that the technology alone can not. Intel cleverly introduced Intel Inside in the early 90’s as a differentiating communications and co-marketing program. This effectively promoted Intel’s … Continue reading

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How to extend a Brand into new outlets…

Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading

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Find Value Not Price… 3 Steps How

Find Value Not Price… 3 Steps How… By Peter Klinge, Jr. I came across an April 22 AdAge story about how companies are working to redefine value. The examples cited involve challenges at Procter & Gamble, Ford and Wendy’s. A … Continue reading

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Why Do You Need to Worry About Social Media Privacy with Google, FB, LinkedIn and Why Don’t These Companies Care if You Do?

Why do you need to worry about social media privacy with Google, FB, LinkedIn  and why don’t these companies care if you do? You shared my personal photo with who on FB? Oh just 40,000 Twitter followers. Oh the Irony … Continue reading

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Social Media View at the Intersection of Marketing & Privacy

Social Media View at the Intersection of Marketing & Privacy. Online Expert Lee Gientke contributes his thoughts on this complicated issue. One of the things that the internet has been able to do is reduce or in some cases eliminate … Continue reading

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Social Media Marketing- 10 Keys for the Present and Future

by David Mitchell, Interactive Consulting “Social Media” has become a catch all buzz word for both the latest interactive technological advances and burgeoning forms of social interactions made possible by those advances. Over the past five plus years more and … Continue reading

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What 6 things Small Business Fears Most…?

6 Things Small Business Fears Most Keeping employees motivated and satisfied: Man, if you’re a business owner you might think people should just be happy to have the job your company affords in this uncertain economy. Well, I hear the point… … Continue reading

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