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- Small Goes Big with the Right Product Idea… Be Intrapreneurial
- Critical Business Trends the Stock Market is Showing Us… Even IF we don’t Invest
- Apple Watch but which one? Looks like none…
- One Family Business over 3 centuries- The Story of Klotzli Knives
- How to Align ‘Why’ to Growth Outcomes
- 6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
- Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
- People is the Business
- Once the Monarchs of Mobile- Demise of Nokia and Motorola
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Why Whole Foods is in a Pickle
Why Whole Foods is in a Pickle… Whole Foods finds itself in a situation common to businesses across wide ranging categories. The dilemma or pickle for Whole Foods in grocery speak isn’t unusual for large companies. Category leaders as they … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Consumer Marketing, Critical Thinking, Retail, Sales Management
Tagged brand, branding, business, C-suite, CEO, consumer, decision making, growth stage, marketing, mission, planning, Retail, revenue, sales, strategy, vision
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The High Price of Mediocrity
Mediocre is the impression given by too much emphasis on price. Business leaders too often use price and other related promotions that discount their products and services as a short term fix to bring customers back, and/or as a means … Continue reading
Posted in CEO and C-suite, Client Case Studies, Consumer Marketing, Retail, Sales Management
Tagged CEO, consumer, price, promotion, Retail, revenue, sales, strategy, value proposition
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How to Focus on Your Best Customers
Focusing on your best customers is critically important. However, many companies do not do this. There’s a lot of emphasis in marketing and sales to acquire new customers. What businesses often fail to recognize is that the time, effort and … Continue reading
Posted in Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Management Leadership, Sales Management, Team Organizational Development
Tagged airline, business, consumer, databases, Delta, frequency, growth stage, monetary, profitability, recency, revenue, RFM, sales
3 Comments
How to extend a Brand into new outlets…
Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Critical Thinking, Decision making, Retail, Sales Management
Tagged brand, branding, business, critical thinking, decision making, grocery, marketing, packaged goods, Retail, revenue, sales, strategy, supermarket, value proposition
1 Comment
How to Align ‘Why’ to Growth Outcomes
By Peter Klinge, Jr. of KLINGE associates The following outlines principles for how to Align the Why of your business to Growth Outcomes. Informed by experience this shows how to develop strategy and a plan that is aligned with a … Continue reading
Posted in CEO and C-suite, Interpersonal, Management Leadership, Sales Management, Team Organizational Development
Tagged accountability, C-suite, CEO, critical success factors, growth stage, leadership, management, planning, pragmatism, revenue, sales, strategy, teamwork, value proposition, vision
21 Comments
Why Do You Need to Worry About Social Media Privacy with Google, FB, LinkedIn and Why Don’t These Companies Care if You Do?
Why do you need to worry about social media privacy with Google, FB, LinkedIn and why don’t these companies care if you do? You shared my personal photo with who on FB? Oh just 40,000 Twitter followers. Oh the Irony … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Consumer Marketing, Global Business, Management Leadership, Sales Management, Social Media
Tagged Advertising, business, Facebook, Google, growth stage, LinkedIn, management, marketing, online, privacy, revenue, social media, Twitter
5 Comments
What’s the Retail Battle- do you Showroom?
What’s The Retail Battle About? Do you Showroom as a Consumer but Loathe it as a Business? The concept of show rooming is that shoppers go to a retail outlet for products they are interested in, then check their … Continue reading
Posted in CEO and C-suite, Client Case Studies, Consumer Marketing, Global Business, Management Leadership, Retail, Sales Management, Social Media
Tagged Advertising, battle, Best Buy, business, CEO, consumer, international, management, online, Retail, revenue, sales, shopper, showroom, Target, Wal-Mart, warfare
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