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- Small Goes Big with the Right Product Idea… Be Intrapreneurial
- Critical Business Trends the Stock Market is Showing Us… Even IF we don’t Invest
- Apple Watch but which one? Looks like none…
- One Family Business over 3 centuries- The Story of Klotzli Knives
- How to Align ‘Why’ to Growth Outcomes
- 6 Keys to Revenue Growth: Building a Foundation and Consistent Execution to Create Sustainability
- Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
- People is the Business
- Once the Monarchs of Mobile- Demise of Nokia and Motorola
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Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising
Related posts: How to extend a Brand into new outlets… Why Whole Foods is in a Pickle Small Goes Big with the Right Product Idea… Be Intrapreneurial Find Value Not Price… 3 Steps How
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Global Business, Retail, Team Organizational Development
Tagged accountability, Advertising, branding, business, C-suite, consumer, revenue, strategy
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Once the Monarchs of Mobile- Demise of Nokia and Motorola
They were the undisputed leaders of all cellular handset communications. But how did Motorola and Nokia get dethroned in such stunning fashion? The introduction of the iPhone in 2007, followed closely by the emergence of Samsung rapidly inflicted mortal wounds … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Consumer Marketing, Decision making, Global Business, Management Leadership, Technology
Tagged brand, branding, business, CEO, consumer, globalization, management, marketing, revenue
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Small Goes Big with the Right Product Idea… Be Intrapreneurial
By Peter Klinge, Jr. The right product idea(s) can transform any company, even in a mature one, into new exciting directions and possibilities. To be intrapreneurial is to reinvent and leverage your own ideas and to align an organization’s people … Continue reading
Posted in Brand Marketing, Client Case Studies, Consumer Marketing, Critical Thinking, Decision making, Management Leadership, Retail
Tagged branding, business, C-suite, CEO, consumer, critical questions, critical thinking, growth stage, planning, Retail, revenue, sales, strategy, teamwork
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Why Whole Foods is in a Pickle
Why Whole Foods is in a Pickle… Whole Foods finds itself in a situation common to businesses across wide ranging categories. The dilemma or pickle for Whole Foods in grocery speak isn’t unusual for large companies. Category leaders as they … Continue reading
Posted in Brand Marketing, CEO and C-suite, Client Case Studies, Consumer Marketing, Critical Thinking, Retail, Sales Management
Tagged brand, branding, business, C-suite, CEO, consumer, decision making, growth stage, marketing, mission, planning, Retail, revenue, sales, strategy, vision
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Apple Watch but which one? Looks like none…
On a July, 2015 visit to Apple’s Chicago store on Michigan Avenue, the “magnificent mile”, I was excited to look at the Apple Watch. But then I pretty quickly became confused, and walked away with none on my wrist. Two … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Client Case Studies, Critical Thinking, Retail
Tagged branding, management, marketing, merchandising, Retail
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How to Focus on Your Best Customers
Focusing on your best customers is critically important. However, many companies do not do this. There’s a lot of emphasis in marketing and sales to acquire new customers. What businesses often fail to recognize is that the time, effort and … Continue reading
Posted in Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Management Leadership, Sales Management, Team Organizational Development
Tagged airline, business, consumer, databases, Delta, frequency, growth stage, monetary, profitability, recency, revenue, RFM, sales
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Intel Brand Platform Extends Technology Leadership
The Intel Brand platform extends the technology leadership for the company in a way that the technology alone can not. Intel cleverly introduced Intel Inside in the early 90’s as a differentiating communications and co-marketing program. This effectively promoted Intel’s … Continue reading
Posted in Advertising, Brand Marketing, CEO and C-suite, Client Case Studies, Global Business, Management Leadership, Technology
Tagged Advertising, Android, Apple, brains inside, brand, CEO, Chips, Computer Inside, engineering, globalization, Google, Google Glass, growth stage, Intel, Intel Inside, manufacturer, marketing, microprocessors, mission, MP3, Nexus, smartphones, strategy, tablets, vision
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How to extend a Brand into new outlets…
Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Critical Thinking, Decision making, Retail, Sales Management
Tagged brand, branding, business, critical thinking, decision making, grocery, marketing, packaged goods, Retail, revenue, sales, strategy, supermarket, value proposition
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