Popular Klinge Associates 2018 LI posts-Tweets : Consumer Beverage bubbles not rising

Related posts: How to extend a Brand into new outlets… Why Whole Foods is in a Pickle Small Goes Big with the Right Product Idea… Be Intrapreneurial Find Value Not Price… 3 Steps How

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Once the Monarchs of Mobile- Demise of Nokia and Motorola

They were the undisputed leaders of all cellular handset communications. But how did Motorola and Nokia get dethroned in such stunning fashion? The introduction of the iPhone in 2007, followed closely by the emergence of Samsung rapidly inflicted mortal wounds … Continue reading

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Small Goes Big with the Right Product Idea… Be Intrapreneurial

By Peter Klinge, Jr. The right product idea(s) can transform any company, even in a mature one, into new exciting directions and possibilities. To be intrapreneurial is to reinvent and leverage your own ideas and to align an organization’s people … Continue reading

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Why Whole Foods is in a Pickle

Why Whole Foods is in a Pickle… Whole Foods finds itself in a situation common to businesses across wide ranging categories. The dilemma or pickle for Whole Foods in grocery speak isn’t unusual for large companies. Category leaders as they … Continue reading

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Apple Watch but which one? Looks like none…

On a July, 2015 visit to Apple’s Chicago store on Michigan Avenue, the “magnificent mile”, I was excited to look at the Apple Watch. But then I pretty quickly became confused, and walked away with none on my wrist. Two … Continue reading

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One Family Business over 3 centuries- The Story of Klotzli Knives

One family controlling a business into its 6th generation defies almost all the odds. Typically few family owned businesses succeed or exist beyond the third generation. Hans Peter Klotzli says ” it’s very difficult; we’ve had very challenging times”… when … Continue reading

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How to Focus on Your Best Customers

Focusing on your best customers is critically important. However, many companies do not do this. There’s a lot of emphasis in marketing and sales to acquire new customers. What businesses often fail to recognize is that the time, effort and … Continue reading

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Intel Brand Platform Extends Technology Leadership

The Intel Brand platform extends the technology leadership for the company in a way that the technology alone can not. Intel cleverly introduced Intel Inside in the early 90’s as a differentiating communications and co-marketing program. This effectively promoted Intel’s … Continue reading

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How to extend a Brand into new outlets…

Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading

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Find Value Not Price… 3 Steps How

Find Value Not Price… 3 Steps How… By Peter Klinge, Jr. I came across an April 22 AdAge story about how companies are working to redefine value. The examples cited involve challenges at Procter & Gamble, Ford and Wendy’s. A … Continue reading

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