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How to extend a Brand into new outlets…
Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading
Posted in Advertising, Brand Marketing, Client Case Studies, Consumer Marketing, Critical Questions, Critical Thinking, Decision making, Retail, Sales Management
Tagged brand, branding, business, critical thinking, decision making, grocery, marketing, packaged goods, Retail, revenue, sales, strategy, supermarket, value proposition
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