Once the Monarchs of Mobile- Demise of Nokia and Motorola

They were the undisputed leaders of all cellular handset communications. But how did Motorola and Nokia get dethroned in such stunning fashion? The introduction of the iPhone in 2007, followed closely by the emergence of Samsung rapidly inflicted mortal wounds … Continue reading

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Why Whole Foods is in a Pickle

Why Whole Foods is in a Pickle… Whole Foods finds itself in a situation common to businesses across wide ranging categories. The dilemma or pickle for Whole Foods in grocery speak isn’t unusual for large companies. Category leaders as they … Continue reading

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Intel Brand Platform Extends Technology Leadership

The Intel Brand platform extends the technology leadership for the company in a way that the technology alone can not. Intel cleverly introduced Intel Inside in the early 90’s as a differentiating communications and co-marketing program. This effectively promoted Intel’s … Continue reading

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How to extend a Brand into new outlets…

Extending a brand into new outlets is highly rewarding but also fraught with challenges and potential disaster. This post is about how to extend a brand successfully. Fortune wrote a story about Starbucks’ Grocery Gambit in December. Not too many … Continue reading

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Find Value Not Price… 3 Steps How

Find Value Not Price… 3 Steps How… By Peter Klinge, Jr. I came across an April 22 AdAge story about how companies are working to redefine value. The examples cited involve challenges at Procter & Gamble, Ford and Wendy’s. A … Continue reading

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Lessons of Experience- Interview of Entrepreneurs and Startups by Capital Network Magazine

Lessons of Experience- Interview of Entrepreneurs and Start Ups This story features Peter Klinge and his companies, and offers perspectives on his experience in serving and growing business. Peter is a senior marketing and general management executive with significant experience … Continue reading

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Greatest Business Rivalries & Why They Are Important to Innovation…

By Peter Klinge, Jr. Greatest Business Rivalries & Why They are Important to Innovation… Inspired by the March, 2013 Fortune story here’s why competitive rivalries are important. Focus the mission of the organization on the highest priorities; Highlight weaknesses and … Continue reading

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Social Media Marketing- 10 Keys for the Present and Future

by David Mitchell, Interactive Consulting “Social Mediaā€¯ has become a catch all buzz word for both the latest interactive technological advances and burgeoning forms of social interactions made possible by those advances. Over the past five plus years more and … Continue reading

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Klinge Business Growth Ideas

Happy Halloween! Hopes and Prayers to everyone in the East suffering in the aftermath of Sandy. Three Growth Ideas to bring to your attention. Story of one of the greatest business decisions- Intel Business Warfare and the power of positioning. … Continue reading

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Great Business Ideas- Intel’s Greatest Decision- what Peter Klinge Learned

Fortune’s latest issue highlights how Intel made one of history’s greatest business decisions. The concept and implementation of Intel Inside in the early 90’s changed technology marketing and introduced or reintroduced the notion of ingredient branding. What few people may … Continue reading

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