Do You Still Read? Holiday Reading List Review…

Have you heard that people don’t read much beyond what they snack on digitally with various feeds on their smart phone? I don’t have the readership facts on hand. It appears difficult to find time to read thoughtfully and critically. … Continue reading

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Klinge Business Growth Ideas

Happy Halloween! Hopes and Prayers to everyone in the East suffering in the aftermath of Sandy. Three Growth Ideas to bring to your attention. Story of one of the greatest business decisions- Intel Business Warfare and the power of positioning. … Continue reading

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Great Business Ideas- Intel’s Greatest Decision- what Peter Klinge Learned

Fortune’s latest issue highlights how Intel made one of history’s greatest business decisions. The concept and implementation of Intel Inside in the early 90’s changed technology marketing and introduced or reintroduced the notion of ingredient branding. What few people may … Continue reading

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Business Warfare: Mass, Superiority, Economy, Initiative, Simplicity

A dear friend and long time associate Brad Majors and I love history. We often talked about military history and the inevitable comparisons to sport, and the game of business. Warfare is an unfortunate part of human history. Nonetheless, when … Continue reading

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The Facebook Effect? How much is there, there… ? Can’t find anyone who knows

By Peter Klinge Jr.   That is the headline question of the day. The FB IPO appears imminent. It’s reportedly lofty pre-IPO valuation of $100B to which we’re all awaiting the coronation of is less certain. An interesting shareholder structure … Continue reading

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Pepsi New Generation Turns to Mush… Shocking!

Catching up on my AdAge Pepsi Goes to Mush I was surprised, disappointed and sad to read in the March 12 issue that an oatmeal brand obtained the trademark for “Choice of New Generation”. I’m not kidding… What is Pepsi … Continue reading

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Are you a ‘S’arketer? 3 Steps to get better sales & marketing……

By Peter Klinge, Jr. Does your company get confused when sales people act as the marketing department or marketing is disconnected from the sales process? I recently experienced a Sarketing situation and I coined the phrase to summarize how bad … Continue reading

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6 steps to International? Experience and history is informative…

By Peter Klinge, Jr. To help you understand the context for these 6 listed below let’s share perspective on what we can expect in the world. Let’s start with what we know….In a global economy any company is exposed to … Continue reading

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Did you check the International resources listed previously? Perhaps a start to int’l… BUT

You need to know the What and Why to go international… What do you mean you ask?  It’s a simple way to ask about your company’s strategy… By Peter Klinge, Jr. Consider a strategic exercise. This area is often overlooked by small … Continue reading

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Pepsi Blinked- Coke is Winning … Again

By Peter Klinge, Jr. This title refers to the book the Pepsi CEO of the 80’s Roger Enrico wrote in 1986, The Other Guy Blinked: How Pepsi Won the Cola Wars This is the business story of how at an … Continue reading

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